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Digital Marketing Specialist

Location: Homer Road, Solihull

Business area: External Relations

Date posted: 2018-03-06

Brief description

An exciting new role in a growing Digital Team, working closely with the multiple departments to identify and implement tracking, measurement and analysis requirements and then reporting on performance.

We need someone who lives and breathes analysis and insight with extensive experience of Google Tag Manager and Google Analytics as well as a good all-round understanding of Digital Marketing. Is this you?

Purpose of the role

As champion for digital insight across the business, you will constantly strive for new and innovative ways to use data to enhance customer experience, drive growth and customer retention. It’s a lively, fast-moving environment where every day offers new challenges and opportunities where personal initiative is encouraged and recognised.

Duties & responsibilities

  • Management of Google Tag Manager across multiple web properties and setup of Google Analytics accounts, including floodlight, event and e-commerce tracking for marketing activity
  • Collect and analyse user experience findings and make recommendations
  • Analyse online user behaviour, conversion data and customer journeys / funnel analysis for multiple products (B2C and B2B), reporting on key metrics, interpreting trends and providing actionable insights
  • Setting up new Google Analytics properties, including goal set-up, custom filters, views and segments and custom channels
  • Manage and execute a variety of analytics requests including: paid marketing traffic and behavior; site conversions and purchase funnels
  • Routinely measure and monitor web traffic, campaign performance and tracking across multiple channels and customer touchpoints
  • Training, coaching and guiding team members in how to track, measure and analyse campaign activity
  • Work closely with the Digital Marketing and Design Managers to explore new strategies and sell the benefits of digital activity to senior management
  • Keep up to date with digital developments in analytics, SEO, paid search, display, re-targeting, email marketing, affiliate marketing, social media, conversion optimisation and inbound marketing, ensuring that we are able to act as an expert reference point

Skills

  • Strong expertise in Google Tag Manager and Google Analytics
  • Highly developed analytical and insight skills
  • Strong experience in using digital / web analytics tools and ideally a broad understanding of the wider digital function eg. optimisation, UX, marketing and content
  • Competent in the latest tagging and tracking best practices and online funnel management
  • Strong communication and presentation skills and be able to articulate data into meaningful insights and recommendations for non-technical team members and key stakeholders
  • Commercially aware with strong administration and organisational skills
  • Excellent knowledge of Microsoft Office and understanding of major operating systems and browsers
  • Good eye for detail, naturally innovative, inquisitive, articulate and enjoy working in a dynamic team environment

Qualifications and experience

Educated to degree level or hold a recognised Digital Marketing qualification. Minimum of 5 years’ digital experience, ideally in a regulated financial services environment. At least 3 years' experience in web based insight and tracking platforms and at least 2 years' experience in managing and analysing marketing attribution.

Working hours

37.5 hours per week, Monday to Friday, 8.30am to 5.00pm (one hour for lunch).

Training

Relevant training will be provided.

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